Serving the creative industries since 1984
Providing Communication Advisory Services in Munich and Laax
Operating Media Labs in New York City and Berlin
Collaborations.
A sensible starting point,
our expertise.
After an extensive career serving the creative industries as strategists and publicists for more than 30 years, we suddenly felt it was time for a change. Sooner or later you are becoming a part of the establishment yourself. In 2013, we took an open end family sabbatical but soon started to assist new friends in shaping single artist developments, founding art world initiatives and consult art institutions on a pro bono basis.
Alongside this second carreer we collaborated with thinkers and leaders, rainmen and -woman, brainiacs from the top tier of today's society. We learned a lot about listening, authenticity, consistency, openness and purpose to get a broader picture on leadership. When the post-pandemic society went back to work, we decided to bring this knowledge to the table.
Today we advise state- and family-owned corporations in how to collaborate with leaders of the art scene to achieve more social cohesian within their respective communities.
MOBILITY INDUSTRY
in the 90s W&W is representing global carriers, national airlines, public railway systems, international rentals, hotel groups, shipping and cruise companies as lead agency in the UK, Europe, Scandinavia and the Middle East. After a final stint in the world of classic cars and motor sports, W&W shifts its attention to more sustainable mobility modes, evident in cities, where emissions, congestion, and safety constitute are major issues today. Urban areas are destined to see the widespread proliferation of shared vehicles.
Cars will be electrified, autonomous, shared, connected and yearly updated. The mobility industry is unleashing a dazzling array of innovations designed for urban roads in smart cities, generating more energy than they consume.
CREATION AND DESIGN
Since our first steps contributing to the upcoming commercial radio stations in Paris during the 80s, we partnered with emerging young design talents starting up their careers. Over the years we advised and fed global fashion media from fashion weeks around the world, operating own formats from radio to print magazines, tv to streaming platforms. When the I-pad fall from the sky, W&W publishes the first rich media fashion magazines under licence of New York Times, International Herald Tribune and Fairchild Fashion Media.
Since backing the parley x adidas collaboration, W&W is constantly developing new ties to a greener fashion industry, that will sooner or later face economic headwinds, technology shifts and an evolving competitive landscape.
ART WORLD
Entering the art market in 2013 was like coming home. Soon adapting to our new surrounding, we found out how essential it can be for a creative mind to be under soulmates. As artist collective, museums founders, publicists and gallerists we had the opportunity to learn everything about swarm intelligence, desire, courage and commitment.
With 600 hours of programming on the clock, we renewed our film work from scratch. The range of nonfiction film, the subjects, the styles, the voices have extremly developed. When it comes to filmmaking, the art of reality knows no season. When the Friedrich Family crossed our path, we were ready for a move into the US art world, the home of Dia Art - and Ayn Foundation.
2024
Where do we go from here ...
Our business: people
Targeting clients from a roster of hidden champions, means to prove your value to someone, who maybe even doesn`t know you.
But he or she knows the business inside-out. Most of the mid sized business leaders we consult are very sensitive analysts, paying vigilant attention to improvements in all areas. They often shy away from publicity, not knowing about the fundamental support a dedicated communications strategy can add to their company. Hidden Champions are serving foreign niche markets with high real net output ratio based on proprietary processes. If it comes to commitment, well there is no revolving door, as most of the coworkers, researchers and developers, sales reps and even the majority of customers are onboarding as loyal fans.
It is our job to develop an emotional connection between all human layers, storytelling based on the "inner flame" of the leader and people operations on all levels of the brand community.
Credibility
Collaborations.
Today every business leader wants to be seen as a more modern, more human and more authentic entrepreneur. Well, most of them are, if not, they simply would no longer lead.
Artificial intelligence and machine learning have fueled techno-logical innovations. Agencies are pushing one shiny tec trend after the other: 3D, VR, AR, UCD, MVP. We believe in collaborations with the creative sector. Artists are armed with nothing more than passion and desire for what they do. Pure, undiluted autonomy. W&W works as a hub to a wild bunch of top creatives in exile. Film, fashion, music, design and performance specialists, who left the commercial arena for a 2nd life in the art world.
Our associated curators identify perfect matches between the corporate world and relevant players in todays art scene. With a long track record of institutional change programs, it is our part to bring digital leadership collaborations to life.
Rosewood Studios
Maxi Rosenbluth is orchestrating independent European film specialists, who left the commercial arena for a reflective second life in the art world.
SHIFT is an omnibus of 6 feature-length fly-on-the-wall-documentaries. All sharing the same new-era-spin, glossy netflix-look and a strong call to action. The repertoire of Rosewood Studios spans all genres of cinema verité, embodying the studios legacy of unifying leadership, art, creativity and impact. The first of a group of 6 films will premier in NYC in late 2025.
Maison Rosenbluth
Maison Rosenbluth takes the artists pursuit far away from the traditional white cube, opening up new avenues for avocation with zeal. While Gen Zens are busy reshaping consumerism and production, there is a lot of room for new business priorities.
Superinnovative art shirts, tailormade vegan apparel, imaginative new architecture, the electrification of classic cars - the sky is the limit. Maison Rosenbluth is a women owned and operated artist superstore driving industry collaborations fostering diversity, fairplay, commitment and transparency.
Rosenbluth Gallery
Rosenbluth.gallery, the digital grandchild of Kunstmuseum Humboldtschloss is exklusivly representing the Maximilian Rosenbluth Collection as art dealer, media liaison entity and lender of exhibition loan agreements.
Alongside a limited family and friends series of artist multiples from the roster of Kunstmuseum Humboldtschloss, all positions are available on a digital purchase - analoge installment basis, where all artworks are delivered and hanged at the respective destination by the artists themselves.
Love Brands
Every brand has its own unique narrative, of how it got started and why it does what it does. just an idea: invite your community to join the journey from the start. Humanize your story by sharing milestones. people want to be inspired, not sold to. Humanize your brand– no matter what industry you’re in. Share the love, encourage participation, be nice ...
Ralf Würth
Managing Director
Würth& Würth Media GmbH, Dachauerstr. 242, 80992 München, Germany
lab@würth.consulting +49 152 26437270
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